Because how we do it is as important as what we do.

Sustainability We strongly believe that the way we live our lives should not adversely affect -- or should actually benefit -- wildlife and the environment, the Princeton economy, or the diversity and well-being of the Princeton community. 

Community We welcome everyone with a connection to Princeton. We treat everyone with respect and dignity. We concentrate on issues that matter to the Princeton community. 

Local to Princeton We identify and target sustainability issues in Princeton. We help people see how global concerns translate into local impacts, and how their actions can affect local and global issues.

Open We are open to new ideas and ways of doing things. We are open about what we are doing and how we are doing it.

Connections We facilitate meaningful connections between people and organizations. We help people and institutions see the connection between their own behavior and impacts on the natural world, the local economy and the local community. We are a clearinghouse for sustainability information and ideas relevant to Princeton. We share ideas and information with other similar organizations, to teach and to learn.

Effective We make it easier for people to behave more sustainably. We concentrate on actions that make a real difference to sustainability in Princeton. We evaluate the effect of our efforts and use this feedback to increase the impact of subsequent work. 

Encouragement We promote and support sustainable behavior. We recognize and applaud people taking effective action. We encourage our family, friends and neighbors to change their habits and thus help change the world. We strive to change people’s behavior by positive example and encouragement rather than by negative language and admonishment. 

Apolitical We support sustainable ideas and actions regardless of political affiliations.